Face it: we're in the age of shameless self-promotion. But you don't have to be Kylie Jenner to get the kind of attention that moves the needle for your company.
Crafting a press release that journalists are actually going to want to read, and getting it into the right hands, seems straightforward.
But when it comes to the details, that's where the anxiety sets in ("Who is the media? How do I reach them? What do I say?").
