Good morning, Marketer, how’s your website traffic? 

Only 57 days until Google’s Universal Analytics flies into the sunset. On July 1, if you haven’t already moved over to GA4 Google will do it for you. You don’t want that to happen. Who knows what they’ll do to all your carefully calibrated settings?

So today we have a slew of articles to help you with the transition. There’s our 11-part series on getting started, a brand new article with tips on how to handle the differences between the two programs and much more.  

Constantine von Hoffman,
Managing Editor

Transform data into decisions with marketing AI!

Drowning in data but unsure how to make it work for you? Attend our webinar to learn how to transform raw data into actionable insights with Marketing AI. Boost your conversions and leave no opportunity unexplored. Take a leap towards informed decision-making – sign up today!

Secure your seat now!

The complete guide to first-party data

In this guide, OneTrust outlines everything you need to build optimal experiences for consumers using first-party data, including best practices around data collection & usage.

Read more

Earn the right to call yourself an "award-winning" marketer

The 2023 Search Engine Land Awards are open for entries! This is your chance to put your organization a step ahead of its competitors, gain well-earned publicity, impress clients, and help generate new business. Super Early Bird rates expire May 26… now is the best time to apply!

Enter now