The Value Justifies The Investment Dear John, My focus these days is recruiting attorneys (and a select few other professionals) for my new business development community. It is only six weeks old and already the group has pass over $1.3 million in referrals. 80% of the members of this group come to me through recommendations/referrals from my clients. Each time someone inquires about the community, I send them an email. About half the time, the attorney asks: Is there a fee?" My answer: Of course there is an INVESTMENT. We invest in things that provide value. In the email I detail the value the members receive. This value comes in three forms: One: Connecting High-Quality Professionals for the Purpose of Referral Relationships: The most valuable relationships we initiate with clients often begin through referrals. This requires trust. As a member of our community, you’ll have the opportunity to interact with hundreds of other professionals, diverse in geography, ethnicity and practice area. The more interaction, the higher the likelihood you will develop relationships and those relationships become referral opportunities. When we welcome a new member into our community, I review the referral rules with them. These guidelines include: Referral prioritization and ethics. Each member of the community promises to prioritize the referrals the receive and they agree to only accept matters they can effectively and expertly handle. They also agree to protect the relationship of the referring party. In the past six weeks our members have passed over $1.5 million in referral revenue. These matters included: A complex commercial case between a member in California and a member in Michigan. A Real Estate Closing between a member in New York and a member in Florida. A Family Law Case between a member in Georgia and a member in New England. A business connection between a Mexican Law Firm and a Translation Company. An introduction of a Medical Practice Management Company with a Healthcare lawyer for a transaction. There is no requirement to pass referrals. In most cases this happens naturally as our members interact with each other. The return on investment from one referral will pay for your membership investment for more than a decade. Two: Business Growth Education: Most professionals were never taught how to ethically and naturally develop business. Throughout my 32-year career I’ve helped attorneys, CPAs, entrepreneurs and consultants focus on relationship-based business development. Each week I host two live education sessions on Zoom. These sessions are practical, action-oriented relationship-development clinics. You come away with specific things you can do TODAY to attract new clients. I record these sessions and they are archived for your review anytime in the future. We’ve catalogued these sessions and they are searchable. One new idea can lead to hundreds of new relationships and a lifetime revenue stream. We have testimonials and recommendations from our members available for you to review. Just one new case that results from the business development information you discover, will pay for your membership in our community for a lifetime. Three: Expansion of Capability: This is possibly the most underrated and yet most powerful benefit of membership in our community. As a member, you have access to professionals in the United States, Mexico and Canada. These folks are available to you 24/7. You can connect with them as an extension of your firm and provide services in other locations as part of a strategic alliance or do a joint-venture marketing promotion to develop relationships thousands of miles away from your office. Many of our members say this makes our community a critical asset to help them compete with larger firms without the expense of establishing offices around the world. After you read about this, you ask yourself: What is this worth? What is one new case worth? Here's the bottom line: Your membership investment is only $1,599 per year (month-to-month memberships are also available). This is easily recouped through the acquisition of one new matter. I’m confident, we can help you grow your firm. If you're interested, visit: Invitation to Apply One of the most important principles I teach the members of my business development community is how to frame your VALUE so clients will gladly INVEST in you. If you're hoping to earn a living, you must master the exchange of VALUE for money. This discovery alone is worth $1,599. Invest in it now and enjoy an additional year of fantastic business growth as a bonus. I can't make it any easier for you to grow your practice. You need this now, more than ever. Join us: Invitation to Apply We limit the number of professional practices we accept based upon geography. If your practice area is full, we will put you on a high priority waiting list. Invitation to Apply Warm regards, Dave Lorenzo Revenue Growth Expert Toll Free: (888) 444-5150 Miami, FL: (786) 436-1986 Email: DLorenzo@DLorenzo.com Website: DaveLorenzo.com |