Do This Sell More Show: Inside B.S. Dear John, Each weekday I host a new show for business leaders and I give you the insider business secrets, take you inside business strategy and help you cut through all the bull s#!t. Click the link below to listen to today's show: https://share.transistor.fm/s/b0e7be81 How To Get People To Act The formula for successful marketing material is: educate, entertain, and inform. Here are the definitions of each: Educate Share information in an organized way so it can be productively applied. The knowledge has practical application in the future. Entertain Give people enjoyment as a result of consuming your marketing material. Inform Share information with people to keep them up-to-date. The difference between educating and informing is: Educating is delivering instruction about the practical application of knowledge to achieve the desired outcome. Informing is conveying information to a group or individual. The key is to have all three of these elements work together toward the common goal. We give you the formula for doing this on today's show. Be sure to click the link and listen. Warm regards, Dave Lorenzo Revenue Growth Expert Toll Free: (888) 444-5150 Miami, FL: (786) 436-1986 Email: DLorenzo@DLorenzo.com Website: DaveLorenzo.com |