Nobody knows what a CDP is anymore — and that’s the problem
| When it comes to AI, the higher up the organization you go, the more enthusiasm there is for it and less understanding of what it is. That’s not just my snarky opinion. It’s my snarky opinion supported by multiple surveys. Optimizing your AI for the new world of search is challenging to implement and to explain to the higher-ups. Fortunately, we have an article that will help you with both. Good luck! Constantine von Hoffman
Managing Editor | | |
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| Customer data platform (CDP) | | | CDPs promised clarity and control. Now they deliver complexity and confusion. Here's how the smartest brands are responding. | | |
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| B2B marketing | | | Most ABM campaigns are built on data your competitors have, too. This integration unlocks the one source they can’t access — your sales calls. | | |
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| MarTechCharts | | | With a wealth of knowledge from LLMs, visitors are better prepared to make a purchase decision. | | |
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| Marketing artificial intelligence (AI) | | | See how autonomous AI agents are streamlining CX across sales, support, and marketing — not just with faster responses, but with real, measurable impact. | | |
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| Marketing technology | | | AI-powered search means it’s time to fundamentally rethink your brand visibility. We’ll show you how. | | |
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| Marketing management | | | Google, Skype and a $10B SaaS firm all got comfortable. Learn how to spot when your strategy is stuck — and start moving forward. | | |
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| Marketing artificial intelligence (AI) | | | The State of Data 2025 shows how better data quality, governance, and integration are separating the AI leaders from everyone else. | | |
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| Optimization and personalization | | | A Gartner study found personalization is taking up more marketing budget, but CMOs don't know how much it really costs. | | |
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What they're saying | | “If last year you were struggling to figure out which CDP you needed (and whether you needed one at all), now you’re left trying to understand whether that ‘performance platform’ belongs in the same category as the ‘data accelerator.’” – Kristina Kalpokaite in Nobody knows what a CDP is anymore — and that’s the problem. “Traditional ABM platforms excel at organizing static data and automating generic outreach. They’re fundamentally limited by the quality of inputs (garbage in, garbage out). When your ABM campaigns are based on assumptions about what accounts care about, you’re competing on the same playing field as everyone else.” – Steve Armenti in Clay and Gong integration may be the missing link in ABM. | | |
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