Good morning, Marketer, and welcome to the age of machines for good.

We know from ad fraud and spam-clogged inboxes that digital automation results in a constant arms race between the senders of informed, relevant messaging and unhelpful or malicious scams.

Sometimes bad results are unintended. But if you’re a digital marketer, it frankly doesn’t matter what you intended if your methods of scaling are biased or inaccurate. The customer will suffer regardless.

The good news is that for every shortcoming in automation, there is a potential tech solution on the horizon. Read below about IBM’s program to root out bias in adtech. The hope is that the good AI catches up to your faulty algorithm and replaces it before real damage occurs in the relationship with your customers. 

Chris Wood,
Editor

We’re implementing DAM! Where do I start?

These few first steps will start your journey off on the right track and set you up for future success.

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Major brands commit to mitigating adtech bias

At Cannes Lions, IBM promoted their Advertising Fairness pledge and released tools to help brands capture and mitigate bias.

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Drive performance and better digital customer experiences

Join Michelle Lerner, senior director at Bench Metrics and AWS, for a special conversation and hands-on solution demonstration.

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Why clean data is key to organizational success

Without clean, actionable data, brands will have a difficult time succeeding in digital marketing.

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Webinar Tomorrow: Why status quo email automation isn’t enough for today’s customers

Traditional, one-way email nurture just can’t provide the kind of personalized, back-and-forth experience needed to move lukewarm leads to sales-ready status. Take the next step.

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Yahoo and DIRECTV open up addressable TV and streaming inventory

The partnership will provide access to 25 million addressable TV households through combined DIRECTV, DISH Media and Fios plugged into the Yahoo DSP.

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Why we care about connected TV and OTT advertising

Discover when and where to use connected TV and OTT advertising in your marketing strategy.

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Email marketing is continually developing. Are you keeping up?

External factors like Apple’s Mail Privacy Protection and Hide My Email mean that marketers continually need to adapt. Download this MarTech guide to stay up to date.

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Bringing your ABM strategy to the world of CTV

CTV offers plenty of new ways to drive leads.

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Unlock the science of email deliverability and optimization

Part art. Part asset. All awesome. Download MarTech’s Email Marketing Periodic Table now to understand the elements that go into successful email marketing campaigns.

Free Download

Shorts

People. Customer engagement platform Braze appointed Astha Malik as their new CMO, effective June 27. Malik has over 20 years of experience in building brands and driving growth in the tech space, for Zendesk, Citrix, Sumo Logic and PagerDuty. Most recently she served as COO for enterprise digital commerce company VTEX. Malik steps in following the retirement of outgoing CMO Sara Spivey, who was also previously the marketing chief at Bazaarvoice.

From Search Engine Land

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