Dear John,

Whenever I come across an interesting study or statistic, one of the first things I like to do is filter it through the lens of whether or not Dad would’ve found it interesting too.

If so, then I dive a little deeper into it to determine if you, Dad’s audience, might also benefit from hearing about it.

Here’s one I think might fit the bill, since I know many of you are authors, bloggers, or other entrepreneurs who have an online presence that you’re trying to grow.

Nick Stephenson — himself an Amazon, Barnes & Noble, and iBooks bestseller — conducted a survey of over 10,000 authors and business owners seeking to understand the biggest struggles they face when trying to grow their businesses.

Can you guess the #1 struggle?

The top spot, by a huge margin, was “growing my audience.”

It’s funny - even though the internet wasn’t a thing in Dad’s early writing career, I remember him telling stories about how he personally bought a bunch of copies of his first book because he believed in his message and hoped that he could find more people interested in actually buying it!

That was his early effort to build his audience!

Nick is no stranger to the audience-building struggle, but he found a way to smash through that roadblock, and he grew his own business from literally nothing in 2012, to seven figures over the past year.

Now he’s sharing his exact audience-building strategy — the one he used to add tens of thousands of targeted readers to his mailing list — with all of us!

First, you can download a copy of his free ebook: Reader Magnets.

Reader Magnets will show you how to leverage the traffic on Amazon Kindle and other ebook retailers and use it to grow your own mailing list. You’d have to be living under a rock to not recognize that Amazon is one of the highest-trafficked sites on the web – and it’s filled with buyers just waiting for you!

Then, if you’d like to go a little deeper, I recommend that you choose to attend Nick’s exclusive (and free) 90-minute workshop called “The Three-Step Formula to Find Your First 10,000 Readers.”

During the class, he’ll show you:

• The Three-Step Formula you can use to automate your audience building
• How to explode your author platform and mailing list with free list-building strategies
• The four reasons why readers don’t buy – and what you can do about it
• The five top struggles authors face when trying to grow their business (and how to overcome them)
• How to sell without being “sleazy” – and get your books to the top of the charts

You definitely won’t want to miss this one – so make sure you reserve your spot for a time that fits your schedule by clicking here.

Whether you download the ebook or attend the workshop, you’ll definitely be well on your way to building your audience and getting your message out there!

You were Born to Win, so go ahead and Live to Win!

Tom

PS - Quote of the Day - “If you don’t pick your audience, you’re lost, because you’re not really talking to anybody.” — Julia Child