| Hey, So yesterday, I mentioned how some of my clients are still having record-breaking months... ...Even during some of the worst economic conditions we've seen in our lifetimes. And today, I want to show you how a few of them are doing it so you can learn from their success and use some of their strategies in your business. 1. Danny Lehr: Remembering the 7 Magic Marketing Words One of the most important lessons I teach in my Social Story Selling System is to... Enter the conversation in your prospect's mind. To generate leads and make sales... You need to speak to the specific pains, fears, and desires your ideal audience is experiencing in real time. And since the COVID-19 pandemic, the conversation in your audience's mind has changed a lot. But this can actually be a good thing if you know how to capitalize on it. For example, my friend Danny Lehr, Founder of Caffeine & Kilos... ...A coffee subscription and t-shirt company that targets weight lifters and CrossFit athletes. Noticed early on that gyms were starting to close and home workouts were becoming the new norm. And he realized that he had a unique opportunity to increase his sales by offering something that addressed the conversation in his client's minds. So he connected with a partner and started offering a subscription bundle that included coffee, a workout shirt, and a jump rope. He posted a few stories on his Instagram (using my 3-step CTA of course ;) And within 24 hours, he'd sold 34 new subcriptions and generated thousands in lifetime revenue for his business... The lesson here? Get resourceful and figure out a way to pivot your offer to what your clients need right now. The world is changing at a breakneck pace and so are the needs and desires of your followers. If you can figure out how to address those needs in a unique way, your revenue will skyrocket. 2. Zander Fryer: Don't Be Afraid to Sell With everything going on in the world right now... ...Most entrepreneurs are terrified of selling. They feel "wrong" or "scammy" for trying to make money when so many people are out of work and struggling. And a lot of them worry that people just aren't buying what they have to offer right now. But here's the thing they miss. ...And one of the most important lessons my buddy Zander Fryer teaches It doesn't matter whether we're in a bull or bear market... ...Your job as an entrepreneur is to be a SOLUTION provider. The pandemic and unrest we're facing right now hasn't changed the fact that people still have problems. If anything it's made many of those problems worse (e.g. fights in relationships, alcohol abuse, weight loss, etc). And if you aren't providing the solutions those people need... There's someone out there crying themselves to sleep because of a problem that you can help them solve. No matter how bad things are... It is your duty and obligation as an entrepreneur to provide solutions to the people who need them. That's what Zander has been doing ever since this thing started... In fact, he's been selling even more aggressively than before. Specifically by using my "Blunt Post" strategy on his IG to close tens of thousands of dollars in new revenue each month. And as a result... He's helped dozens of clients make their first six-figures... Allowing them to provide for their families, build an emergency fund, and get out of debt during the worst market in history. 3. Daniel Schreiber: Trust the System Before You Change It Finally, we have my friend and client Daniel Schreiber. A young fitness and tech entrepreneur who biult an insanely cool fitness app in Taiwan. Now Daniel and I have been working together for a long time... And a while back, he used my social selling systems to build his business to $200k and quit his job as an English teacher. But what I love about Daniel is how he learns a new system... applies the system... gets the results he's after... And then makes it even better. It's always frustrating when I teach one of my client's a life changing system... Something that's been proven to work in literally thousands of businesses... And then they try to reinvent the wheel and "optimize" what I gave them. They go off, do things their own way, ignore my advice, and then (when their way fails) claim that the system doesn't work. Problem is... they didn't even use the system. But Daniel was a different... He implemented my social selling system to a "t". And when he got the results he was after... ...He simply added another "layer" to it by retargeting his new Instagram audience with Facebook ads. When someone follows him or engages with one of his posts on IG... he follows up with an ad for his app in their newsfeed. And as simple as the system is... his app is now #1 in Taiwan (and soon it'll be all over Asia). Remember... Whether you're using one of my systems or something you learned from another coach... ...You need to implement it before changing it. Follow it to the letter and get the results you're after. Then work to optimize and refine it for your business. And... If you want to get instant access to the exact system that my top clients are using to achieve results just like these. Just go here: www.socialstorysellingsystem.com To Your Success,
Craig | 
