Consumer confidence is up and inflation is cooling, so why is ecommerce in the doldrums?
Caila Schwartz, Salesforce’s director of consumer insights and strategy for retail and consumer goods, says price-conscious buyers are waiting for the discounts they know are coming.
“Q4 is the biggest time of the year for retail,” she said. “What’s happening now is that shoppers are doubling down on essentials and lower-priced goods and they’re waiting to make [non-essential] purchases until later in the year.”
She has more on that, as well as marketing tips, in her interview with Kim Davis.
On another note, every year we publish the results of our annual MarTech Replacement Survey and every year readers tell us how much they appreciate it. We literally couldn’t do it without you. So, could you spare a moment and let us know what has and hasn’t changed in your tech world? Here’s the link.
Constantine von Hoffman
Managing Editor
