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Top stories for 12.12.18

Media Relations
How to use your writing skills to navigate tough conversations
How to use your writing skills to navigate tough conversations'

It can be difficult to deliver criticism in your feedback—or tackle a touchy team problem. Here’s how to use your PR skills to solve workplace issues.

Google CEO Sundar Pichai wins kudos for testimony to Congress The PR Industry
Google CEO Sundar Pichai wins kudos for testimony to Congress
The tech leader faced questions about data collection and use (and even iPhones), plus Google’s plans for a search engine for China. He firmly denied that its algorithms have a political bias.
 
 
Infographic: A communicators' guide to Google Chrome extensions The PR Industry
Infographic: A communicators' guide to Google Chrome extensions
These handy features can help improve your communications efforts—if you know where to start. This graphic provides a break down of tools and their uses.
 
 
3 tricks for better proofreading Writing & Editing
3 tricks for better proofreading
Try printing out your pieces, revisiting revisions with fresh eyes and using your computer’s dictation feature.
 
 
Build your strengths and eliminate your weaknesses Workshop Alert
Build your strengths and eliminate your weaknesses
Ragan workshops provide daylong deep dives on your doorstep. Save $150 on all workshops through Dec. 31.
 
 
How Facebook’s crisis response missed the mark Op-Ed
How Facebook’s crisis response missed the mark
It’s been a tough year for Facebook’s PR teams. Professor Dustin York offers his thoughts about how the company can rebuild its tarnished reputation.
 
 
Have you told your colleagues you appreciate them? Awards
Have you told your colleagues you appreciate them?
Show your co-workers how much their hard work has meant to you. Nominate them for an ACE Award for Achieving Communications Excellence in 2018. Your last chance to pay it forward is Dec. 19.
 
 
Influencers’ love of Snapchat fading in favor of Instagram and beyond Social Media
Influencers’ love of Snapchat fading in favor of Instagram and beyond
Working with content creators and social media users with large followings is continuing to be a popular part of PR and marketing pros’ campaigns, but Snapchat might soon lose out.
 
 
15 superb blogs and websites for PR pros to follow From the Archives
15 superb blogs and websites for PR pros to follow
Keeping on top of industry trends and best practices can be draining, unless you focus your attention on the best information sources. Here's a list of hubs worth your valuable time.
 
 
Why you don’t need a bigger training budget Communications Training
Why you don’t need a bigger training budget
See how even the smallest comms teams are getting robust training without breaking the bank.
 
 
Google races to shutter Google+ after huge second data breach Crisis Response
Google races to shutter Google+ after huge second data breach
The death knell for its social media platform sounds in the wake of a recent security flaw affecting 52.5 million users. The rest of the G Suite will remain in place.
 
 
Report: 49 percent say brands don’t meet customer experience expectations Marketing
Report: 49 percent say brands don’t meet customer experience expectations
The majority of brand managers place measuring their effectiveness as a top priority, but in doing so, many have overlooked using consumer data to better deliver interactions.
 
 

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