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| John, If you are marketing an in-person event, the cost is far greater than just the cost of the ticket. The attendee (or attendee’s manager) is also considering the plane ticket, hotel stay, subway from the airport to the hotel, meals, time spent traveling, etc., etc. In this article, we’ll cover an increasingly popular content marketing alternative – How to host a virtual summit (in 9 steps). Read on for advice from seven marketers covering everything from goal setting to extending the event. Here’s to your (virtual) success, Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. | |||||||||
| 3 Ways to Maximize our Research: Free Reports Online Learning Research Partnership | |||||||||
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