A new case study by KPItarge’s founder Mike Rowan, shows how his team helped Citrus Magic leverage innovative data analytic techniques to both, increase brand exposure and promote an in store sales lift.

By being extremely strategic and employing several different targeting methods, KPItarge were able to achieve a 50% decline in CPA and a 39% increase in conversions for the natural air freshener company.

On the heals of Black Friday, we have a report from Bluecore, which shows that 32% of shoppers considered their purchases up to two weeks in advance, and nearly a quarter of first-time buyers will buys from retailers again within 108 days.

Also ICYMI:

• Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, announced that it has sold its Perfect Audience business unit to SharpSpring, a global provider of affordable marketing automation delivered via a cloud-based SaaS platform.
• LiveRamp, the identity resolution platform, announced Privacy Manager: a preference and consent management platform that enables marketers and publishers to interact with consumers, and manage their data in a secure, compliant manner, while offering transparency, notice, and choice.
• Madison Logic, a global account-based marketing (ABM) platform, launched the new ML Platform that helps marketers optimize campaign strategies and accelerate the customer journey.
• Tenovos, a pioneer in content intelligence for the global marketing supply chain, announced the appointment of D. Scott Bowen as their new CEO.
• Research data by SubjectLine.com suggests 84% of customers are looking to email marketers for their holiday discounts.