Good morning, Marketer, don’t forget to take a break today!

I love getting expert advice. Today, we’ve got a great example of that – Rachel Edwards of W.L. Gore and Associates walks us through implementing a digital asset management system (see links below). It’s a 12-step process that can be applied to a lot of martech decisions.

For example, here’s step 2: Separate the needs from the wants

Nice-to-haves, while, well, nice to have, can often muddy the decision making for all sorts of situations. 

Constantine von Hoffman,
Managing Editor

How-to guide: Create a sustainable, high-performing SEO and content strategy

Organic search leaves a data-rich trail that can be leveraged to support a sustainable, high-performing SEO and content strategy. Winning high ranks is never guaranteed, but with the right insights, marketers can tip the scales in their favor.

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2022 Playbook: Transform With Google

Google’s unified platform allows organizations to quickly and easily transform their digital marketing capabilities. Out-of-the-box features unlock a marketer’s ability to design, activate, and measure campaigns seamlessly.

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Become a master of MarTech

Say hello to the MarTech Master Classes, expert-led tours through critical marketing topics — including buying martech, attribution analysis, and Google Analytics 4. 100% live. 100% virtual. 100% actionable.

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Shorts

Statistics of note

• Get up and go outside: Half of developers stay at their screens during breaks. 
• Europe’s data protection regulations (a/k/a GDPR) have reduced the number of apps available in Google Play by a third, increased costs and reduced developer revenues, according to a new paper. 
• CMOs’ average job tenure last year was 40 months, the lowest it’s been for a decade.
• Only 8 percent of Manhattan office workers are back in the office five days a week, and 28 percent are still fully remote.