Delivering the best customer experience is not a “nice-to-have.” It’s essential for business success. And yet, siloed data, outdated technology, and poor data quality can stand between your customer-centric intentions and customer experience reality. 

To improve the customer experience–and drive efficiency and growth–you need to be able to make sense of all of your customer data. The best way to ensure your customer data is consistent across all of your systems is to leverage a centralized platform, such as a customer data platform, to consolidate, standardize, and make it available to all systems regardless of where it was first collected.

Treasure Data is proud to have been named a worldwide Leader in the IDC MarketScape for Customer Data Platforms Focused on Data and Marketing Operations Users. The report evaluates the functional capabilities and go-to-market strategies of 12 CDP vendors based on 100+ criteria as well as overall product offering, strategy, and market presence. 

Download the report to learn more about:

• The state of CDP landscape
• Advice for buyers—both business and technical
• Treasure Data’s full vendor summary