Good morning Marketer, how often does your work come to a stop due to operational challenges?
According to agile expert Stacey Ackerman, a bottlenecked process usually means you have a workflow problem – like when internal processes cause a traffic jam and marketing work gets halted (often due to dependencies on sign-offs by management or Legal, or other external dependencies).
A Kanboard workflow (a non-iterative agile methodology represented by visual project tracking) is the easiest framework for marketers to begin with when your process hits a roadblock. “One of its principles is ‘start with what you do now,’” Ackerman wrote. “There’s no need to carve out new roles for Kanban or to re-organize people – at least not in the beginning.”
She goes on to offer three key tips for how marketers can improve workflows using a Kanban approach to foster efficiency and avoid bottlenecks.
There’s more below, including a look at YouTube’s top-ranking direct-response ads.
Taylor Peterson,
Deputy Editor
