Happy Friday!

Google has changed SEO and the way featured snippets show up. Here’s how to adjust your SEO strategy, courtesy digital marketing agency, 97th Floor.

According to 97th Floor’s research, there was a significant drop in the number of clicks on featured snippets after the spot-zero termination. Thus, make sure you run new keyword research to explore new opportunities. This time, filter out featured snippets and “people also ask” boxes to find keywords that will earn more clicks.

Also, after testing over 30K image and video ads over the past year, Consumer Acquisition’s Brian Bowman provides some interesting insights into how Facebook operates its creative ad testing platform.

Also ICYMI:

• Algorithmia, who offers a cloud-agnostic AI automation platform for enterprises, announced the availability of Algorithmia Enterprise on VMWare, a fully integrated solution for connecting, deploying, scaling, and managing ML models in the cloud or behind the firewall.
• Amplitude, a leader in product intelligence, announced that it has acquired ClearBrain, a predictive analytics startup.
• Freckle, a global data company focusing on measurement and identity, and mobile-first data exchange, AdSquare, announced a collaborative effort to improve geo-targeting capabilities for brands and agencies across North America.
• Merkle, a leading technology-enabled, data-driven performance marketing agency has announced the appointment of Bill Sayre to CEO of Merkle Response Management Group (RMG).