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The Chronicle of Higher Education
 
The Next Enrollment Challenge
How to Recruit for Fall 2021
 
The Next Enrollment Challenge
Colleges spend lots of time and money on polished tours and videos, but what grabs the attention of many prospective candidates is "a little bit of footage and some realism," according to Brian Ehrlich, vice president for enrollment management at the Florida Institute of Technology.

Some admissions deans say their most successful virtual events have been on Instagram Live and YouTube.

Order "The Next Enrollment Challenge," to discover the most successful ways your institution can communicate with potential students, and get advice on how to stand out from the crowd.

Purchase this Chronicle issue brief to learn:

  • The new enrollment playbook for admissions offices to refine online recruiting and increase responsiveness
  • How colleges should evaluate applicants without test scores
  • How to make the most of digital recruitment tools
  • The attitude shifts of current high school students in response to the pandemic and the pivot to online learning
 
 

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