Happy Wednesday!

Today we have Lana Busignani, EVP global analytics at Nielsen, looking into changing consumer behaviors during COVID-19, and advising marketers and advertisers on strategies to employ in order to maintain or increase visibility and market share.

“Brand messaging pivots fall into one of a few core themes: charitable relief, frontline assistance, reinforcing public health messages, promoting a new advantage and digital reinvention,” says Lana. “Finding new ways to message your brand can help you maintain awareness, bridge the gap to a new normal and help you retain customers.”

Also, Louis Jonckheere, Chief Product Officer and Co-founder of Showpad, talks about the rising era of sales enablement, and why its replacing a tired age of hectic growth and returning stability to enterprises – allowing them to safely climb their industry ranks.

He writes: Sales enablement not only arms your sales team with resources — it delivers results. The percentage of salespeople achieving quota increases by nearly 11% with enablement — an improvement of 22.7%.