How to increase revenue without increasing spend

Happy Friday!

Today we have a new eBook by CallTrackingMetrics, which helps advertisers improve digital marketing efficiency without increasing their current digital media spend.

The e-book contains a 3-step approach to maximizing performance on digital ad platforms such as Google and Facebook with the goal of achieving better efficiency from your existing media budget.

Also PureWeb’s Elly Uz details which industries are uniquely suited to having 3D configurators enhance the customer experience.

According to Elly, interactive 3D applications like configurators offer an exciting new way to engage users who are bored with traditional digital tactics.

Benchmarking Survey 2020

We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19.

Please complete this 15-second survey and see how you compare with others in the industry.

Your answers will be treated confidentially.

Digital Advertising

How to increase revenue without increasing spend

Jacqueline Dooley

CallTrackingMetrics e-Book helps advertisers improve digital marketing efficiency without increasing their current digital media spend.

4 industries that can make the most of interactive 3D configurators

Elly Uz

Interactive 3D applications like configurators offer an exciting new way to engage users who are bored with traditional digital tactics. A few industries could particularly benefit from them to engage those users. Read more

Digital Marketing

Making the most of marketing spend as consumer confidence rises

Tom Dolan

Tom Dolan, Executive SVP, Media Services at Valassis, discusses how COVID-19 has impacted consumer trends and behaviors, and the capabilities marketers need to keep up. Read more

AI & Automation

AI and ML help digital brands deliver exceptional UX

Adolphus Nolan III

Adolphus Nolan III, Solution Architect at Bottle Rocket, highlights how AI and ML are helping marketers exceed some of the loftier user experience expectations with essentially minimal effort. Read more

AI & Automation

Artificial intelligence (AI) in marketing

Oz Etzioni

AI has enabled marketer’s strategy for better engagement in more ways than we know. Read more

Campaigns

How to Identify and Execute a Winning Google Shopping Campaign

Google Shopping has always been a bit of an enigma to non-paid media experts. Unlike Search ads, with Shopping there are a lot of variables involved in how your products show, what you rank for and how much you pay for specific search terms. Download now

Analyzing Customer Data

The Ultimate Guide To Web Push Notifications

Browser Push Notifications are clickable rich content messages sent to your device by a website or a web app. Web push notifications can be delivered to your subscribers’ device, mobile or desktop, even when they are not on your website. Download now

ClickZ Daily: July 17, 2020

Benchmarking Survey 2020

Digital Advertising

How to increase revenue without increasing spend

Digital Advertising

4 industries that can make the most of interactive 3D configurators

Digital Marketing

Making the most of marketing spend as consumer confidence rises

AI & Automation

AI and ML help digital brands deliver exceptional UX

AI & Automation

Artificial intelligence (AI) in marketing

Featured Reports

Campaigns

How to Identify and Execute a Winning Google Shopping Campaign

Analyzing Customer Data

The Ultimate Guide To Web Push Notifications