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Top stories for 08.16.18

Marketing
News flash: 6 tips to capitalize on breaking stories
News flash: 6 tips to capitalize on breaking stories'

With the 24-hour news cycle demanding incessant updates about developing reports, PR pros can grab air time for their clients and in-house experts. Here’s how to seize the moment.

Monsanto: ‘The jury got it wrong’ in cancer lawsuit Crisis Communications
Monsanto: ‘The jury got it wrong’ in cancer lawsuit
After a jury awarded a man $289 million in damages for cancer he says Monsanto caused, the pesticide company is pushing back on the narrative that its products endanger public health.
 
 
30 jobs in the PR and marketing world Jobs of the Week
30 jobs in the PR and marketing world
Take a deep breath and celebrate National Relaxation Day with these stress-relieving tactics for communicators. Then, check out our roundup of current job openings.
 
 
Why and how to use humor in your online health care marketing Health Care Marketing
Why and how to use humor in your online health care marketing
A lighthearted approach can engage your community and put jittery patients at ease. To strike the right balance, follow these guidelines.
 
 
3 attendees share why you shouldn’t miss our summit at Microsoft HQ Conference Alert
3 attendees share why you shouldn’t miss our summit at Microsoft HQ
Join us this fall for the 10th annual Employee Communications, PR and Social Media Summit.
 
 
Trouble brewing? Bud Light’s Cleveland Browns promo draws boos Marketing
Trouble brewing? Bud Light’s Cleveland Browns promo draws boos
Anheuser-Busch is offering free beers to city residents upon the luckless football team’s first win. The stunt has gotten a few rounds of negative responses.
 
 
Don’t miss Friday’s Corporate Social Responsibility Awards deadline Awards
Don’t miss Friday’s Corporate Social Responsibility Awards deadline
Enter PR Daily’s 2018 Corporate Social Responsibility Awards in more than 20 categories. The late submission deadline is Aug. 17.
 
 
3 myths about clients that PR pros should ignore The PR Industry
3 myths about clients that PR pros should ignore
Being a PR pro is all about keeping clients happy, but some common client-facing behavior is unnecessary or detrimental to your relationships.
 
 
Infographic: What brands should know about push notifications Marketing
Infographic: What brands should know about push notifications
These alerts are useful tools for reaching consumers on their mobile devices. How can your organization take advantage of this technology and reach remote audiences wherever they go?
 
 
4 myths about great workplaces Conference Alert
4 myths about great workplaces
Join the experts at Zappos HQ and see what makes an organization a top workplace. (You could win a $500 Zappos gift card.)
 
 
Twitter suspends Alex Jones following a video calling to ready ‘battle rifles’ Crisis Response
Twitter suspends Alex Jones following a video calling to ready ‘battle rifles’
The platform’s move is a change from its previous decision to let the controversial host remain, but stops short of a permanent ban. The suspension is only for a week.
 
 
4 tips for building effective focus groups Marketing
4 tips for building effective focus groups
In order to craft a complete picture of your audience’s needs and interests, follow these guidelines to craft a sample group.
 
 

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Join us Sept. 26-28 in San Jose, California and learn to craft engaging stories that capture attention,
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