TODAY’S HEADLINES – 04.15.2019  
 
• 

PR

PR pros, make sure your pitch passes the 5-second test

Your solicitation must be concise and pithy, or journalists will move on.


• 

CRISIS COMMUNICATIONS

Bending to pressure, Fisher-Price recalls motorized infant cradle

It had hoped to get by with a warning to consumers about its Rock ’n Play Sleeper, but public outrage compelled the company to take a more drastic measure. Is it too little, too late?


• 

MARKETING

Infographic: Social media stats to inform your next move

How are you investing in online networks for the rest of 2019? Here are some helpful tidbits to guide your next campaign.



• 

MARKETING

5 ways to squeeze every drop out of a tight marketing budget

Become a helpful resource on social media, focus on email personalization, and dive headlong into DIY design.


• 

PR

4 experts shaking up the PR world

See how they’re helping MSNBC, Spotify, PayPal and ESPN gain unprecedented engagement.


• 

SOCIAL MEDIA

Facebook is adding chats back into its main app

Critics of the social media platform’s Messenger service rejoiced after the announcement that they won’t have to download an extra app. However, the move isn’t just to please users.


• 

PR DAILY AWARDS

There’s still time to enter PR Daily’s 2019 Digital Marketing & Social Media Awards

We’ve extended the deadline for this year’s program. Enter by April 17.



• 

EMPLOYEE ENGAGEMENT

5 essential topics that job seekers want you to address

If your website lacks clarity on where your company stands—and proof of progress—potential hires might think you have something to hide. Here’s advice on which subjects to cover.


• 

MARKETING

How the buyer’s journey has changed

Marketers are tasked with bringing in new customers and helping them along the marketing funnel until they buy—and hopefully become lifelong customers.


• 

CRISIS COMMUNICATIONS

3 crisis scenarios your organization might not be prepared to address

Ensure you’re prepared for new risks with help from the experts at this conference—and save $200 through Feb. 15.


• 

MEDIA RELATIONS

5 tactics for mastering the DC media machine

With the Trump White House making news daily and so many other stories coming out of the nation's capital, PR pros have to make a potent impression on D.C. journalists. Consider these tips.



• 

WEEKLY ROUNDUP

The 5 most popular stories on PR Daily this week

This week readers wanted to know more about ways to improve their social media identity, Lush UK's decision to ditch social media, Fisher-Price's response to 10 babies' deaths and more.


• 

CONTENT MARKETING

Infographic: 7 common blog errors to avoid

Blog content is essential for building SEO, developing your reputation within the industry and educating new customers. Be wary of the missteps that can undermine your efforts.


• 

PR

Retail’s war of words: Wages and taxes deployed as salvos

Amazon’s Jeff Bezos challenges Walmart and others to match its pledge to pay every worker a minimum of $15 per hour. The reply, ‘What about your taxes?’ fuels the high-profile sparring.


Face any crisis with confidence and ease!

Join experts May 9-10 in Omaha, Nebraska for a conference that will prepare you for any crisis situation.

This email was sent by: Ragan Communications
316 N. Michigan Ave., Suite 400 Chicago, IL, 60601, US, cservice@ragan.com

Update Profile/Unsubscribe