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MarketingSherpa's Audience Favorites from February 5 – 9 |
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There’s Treasure Everywhere: Turning waste into profit | | |
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How an On-demand Private Jet Charter Company Developed a Mobile App to Improve Cost Transparency and Drive a 488% Increase in Leads | | |
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Conversion Optimization Testing: Validity threats from running multiple tests at the same time (via MarketingExperiments) | | |
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Search the MarketingSherpa Library for Helpful, Free Case Studies | “I just wanted to give a shoutout to your team. I spent some time hunting around for email onboarding case studies I could share with clients, and MarketingSherpa keeps proving to be an invaluable source of actually useful case studies.
It's hard to find studies that use real stats and actually take the time to walk through what an organization did. I found a couple of your older email onboarding case studies (The Beans Group and Naked Wines) to be especially helpful. A lot of the studies I found were basically ads for email service providers, but your study of The Beans Group gave a valuable before-and-after look at an organization, and the Naked Wines study showed how ecommerce sites can utilize gamification.
That Beans Group case study is more than five years old, but it's still a great teaching tool.
Thanks for producing awesome work I can share with clients!”
– Ryan Nelson, Writer, Overthink Group | | |
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| 3 Ways to Maximize our Research: Free Reports Online Learning UF Graduate Certificate |
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