Happy Friday!

Today we look at how modern businesses are leveraging the power of augmented reality (AR) and making their digital marketing strategy more engaging for higher revenues.

It’s all about putting your product in the hands of customers virtually so that they can make more informed decisions. The direct-to-consumer eyeglass brand, Warby Parker, launched a ‘virtual try-on’ system that lets its customers try glasses at the comfort of home.

People just need to download the app, pick the style of the frame they want to try, and then activate the feature that opens up the front camera and place the glasses on your face. The glasses stay fixed in their place even if the person moves and tilts their head.

Also Jani Lehtimäki, co-founder of Brella, shares how to help your virtual event stand out amidst the sea of competition.

“Thinking creatively with your virtual event formats will be crucial to enticing potential attendees. Bite-size video content (5-30 minutes) provides a sweet spot for our current work-from-home era that is rarely unplugged and online-reliant,” says Jani.