Good morning, Marketer, surf’s up!
The best way to cut through email clutter is by helping, not selling. B2B has known that for a while, but B2C is still catching up. However, being helpful means being sure your data is good. Kath Pay’s article today gives three real world examples of emails gone astray because of wrong information.
Also, it turns out the holiday shopping season began about two months ago. Our story here explains what is on consumers’ minds that is making the season start so early.
Constantine von Hoffman,
Managing Editor
