|
| News for Today's Top Marketers |
|
|
|
How to Make Pharma Ads That Won't Give Consumers a Headache McCann's Jeremy Perrott has the prescription By David Gianatasio Jeremy Perrott insists that medical and pharmaceutical creative work can be just as sexy as any other form of advertising—perhaps even more so. And if anyone would know, it's Perrott.
Read more » |
|
| |
|
| |
|
| |
|
Ad of the Day: Falkor From The NeverEnding Story Soars as Spotify's New Spokesdragon W+K ads show how app's users elevate tracks together By Tim Nudd Spotify's new brand campaign from Wieden + Kennedy sings a number of different tunes—employing everything from '80s nostalgia to present-day political anxiety—as it mines the app's data to ...
Read more » |
|
Infographic: Which Allergy Meds Are Winning the Battle for Hearts, Minds and Noses? Benadryl's the most favored of the bunch By Carrie Cummings Spring is here, and for store-bought allergy medications, now is the time to get noticed.
Read more » |
|
Kate Spade New York Wants People to Watch Its Ads Like TV Shows Fashion brand brings back second season of #Missadventure By Lauren Johnson After casting Anna Kendrick in a series of spot-on ads, Kate Spade New York is launching a new set of online video spots with Zosia Mamet, Lola Kirke, Kat Dennings and Marisa Tomei that it's billing as a form of ...
Read more » |
|
| |
|
3 Ways to Be More Creative With Healthcare Advertising With medical, social and digital breakthroughs, it doesn't have to be boring By Amy Hansen Sewer inspector. Embalmer. Gastroenterologist. Tough jobs for sure. But try healthcare advertising for a week. Just try to be creative in an environment where important safety information takes up :35 of a :60 TV ...
Read more » |
|
Eat Domino's and Lose Total Control of Your Mouth, Advise Odd New Ads Iris Worldwide campaign gets boggled By David Gianatasio Eating Domino's pizza renders folks insensibly slack-jawed and incapable of coherent speech in "The Mouth Boggles," a strange and silly U.K. campaign from Iris Worldwide.
Read more » |
|
Could the JWT CEO Scandal Become a Watershed Moment for Change? Ad industry leaders said (almost) all the right things By Christine Birkner Unlike 4A's conferences in recent memory, soul-searching was the underlying theme in Miami this year—mostly the result of the fallout from the case against former J. Walter Thompson CEO Gustavo Martinez ...
Read more » |
|
| |
|
