Don’t let your email strategy get away from you.
Google’s getting rid of a lot of inactive email accounts, should you? While it’s always good to clean dead addresses out of your email lists, there’s likely still life in some of the inactive ones. So, what do you do to make those folks engage with you again? The answer: Read Kath Pay’s article about it. She has hands-on advice for how to go about it and an impressive real-world example of a brand that did it right.
Also, check out Mike Pastore’s reviews of six marketing books that will help get you off to a strong start in 2024.
Constantine von Hoffman,
Managing Editor
