Good morning, Marketer, may you always get the room with the view.

Web design that works best for people with disabilities makes the web work best for everyone else as well. Simple, clear and easy to use websites, marketing materials, forms, etc., make user experience seamless. 

But, how do you do that and how do you embed it into all your digital marketing? Read Alan K’necht’s article, it has a bunch of great, simple, clear and easy to use tips on doing just that

Constantine von Hoffman,
Managing Editor

How to make web accessibility a part of digital marketing efforts

Accessibility experts share tips for digital marketing teams on how to make campaigns more accessible to people with disabilities.

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The digital transformation of a traditional business publisher

Publisher Wolters Kluwer explains the scale and speed at which it switched from online chaos to delivering digital experiences.

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GA4 Setup Assistant part 2: Getting started with Google Analytics 4

This GA4 assistant has tools to select goals you want to import, copy Google Ads links and add users who can access your current property.

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Email marketing is continually developing. Are you keeping up?

External factors like Apple’s Mail Privacy Protection and Hide My Email mean that marketers continually need to adapt. Download this MarTech guide to stay up to date.

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The cost of ignoring website accessibility

Non-compliant sites are vulnerable to lawsuits, but SEOs can help protect them by advocating for accessibility, which can serve both differently-abled audiences as well as your business goals.

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We’re implementing DAM! Where do I start?

These few first steps will start your journey off on the right track and set you up for future success.

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Who likes ads? TikTok users, that's who.

TikTok users are highly engaged with the platform and they are overwhelmingly receptive to advertising. This report explores how users interact with TikTok and what this means for brands who want to reach them.

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GA4: What marketers need to know for a successful transition

Marketers face crunch time with Universal Analytics officially sunsetting in July 2023.

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Explore the fall season of MarTech

More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here!

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