Mastering an Amazon advertising strategy has never been more critical for brands than it is now. Since the crisis began back in March, brands have had their quarterly digital marketing plans upended, but not without a unique opportunity to reap the rewards of an online shopping surge.
The latest Digiday Deep Dive is a collection of on-demand sessions, analysis of key takeaways and slides from the Amazon Advertising Strategies Virtual Forum to help you stay ahead of the challenges brought on by the current crises and enable your brand to come out on top in the competitive Amazon ecosystem. We go deep to offer actionable insights on critical areas in Amazon advertising, including:
- How to stay DTC while selling on Amazon with Rob Towne, director, performance marketing at Purple
- Budgets and spending on Amazon with Ben Knox, vp, e-commerce at Super Coffee
- Advertising against competitors with Amanda Stone, director of e-commerce at Olly
- How to win as a brand on Amazon with Puja Patel Rios, VP, e-commerce at Cora
- + Much more
Purchase the latest Digiday Deep Dive below to access exclusive on-demand insights and prepare for the future of Amazon advertising.
The state of the industry
Get a preview of how Amazon advertising is being impacted by the new normal, hosted by retail reporter Anna Hensel.
What's included
- Full on-demand video recordings of sessions offering key insights into Amazon's marketing and advertising tools, positioning luxury products on Amazon, staying DTC on the platform and much more
- Analysis of the key takeaways by our editors and an explanation of what they mean for the industry
- Slides from presentations with leaders from Purple, Olly, Bobsled Marketing, Super Coffee and more
- Key quotes, explanations of new terms and much more
