Are you prepared for the new ABCs of measuring event ROI? It’s no secret that the demands facing meeting and event professionals have evolved—and expanded—over the past couple of years. What has been less well-studied, though, is how these rapidly evolving trends have shaped what, when and how event pros measure to benchmark success for their internal and external shareholders.
This in-depth, insightful resource offers a 360-degree view of today’s event professionals: their jobs and responsibilities, their challenges, as well as the strategies and tools they use to collect and analyze event- and attendee-related data. |
