The Comms industry as a whole has sometimes struggled to prove value to its clients, and measurement has not been seen as an essential part of the PR & Comms function.

As the value of different business functions is scrutinized more than ever, the sometimes complex task of demonstrating the real impact of PR becomes even more important. 

Many traditional metrics comparing PR to advertising rights, such as AVE (Advertising Value Equivalent), are now seen as outdated and unreliable, and PR & Comms teams risk losing ownership of what success really looks like. However, by re-defining the role of PR within the organization and understanding what metrics represent the true value of PR, teams can begin to build a measurement program that works for them. 

In this whitepaper by Signal AI's measurement expert Neil Morrison, you’ll discover five tips to help move beyond vanity metrics and operate at a more strategic level.

Do you struggle to demonstrate PR success? Do you find it difficult to track how your brand is perceived? Are you able to share that with others?

Signal AI has launched Dashboards, a new feature that provides actionable insights and the ability to easily report on performance.