TODAY’S HEADLINES – 02.20.2019  
 
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SOCIAL MEDIA

Why measuring social media ROI still stumps PR pros

Is the native analytics within social media platforms really telling you all you need to know? Here’s how to measure the true affect of your efforts.


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CRISIS COMMUNICATIONS

Burberry chief says it’s ‘deeply sorry’ about noose accessory

The company drew online backlash and negative headlines after many called its London Fashion Week design ‘insensitive.’ Some assert it was an intentional stunt.


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PR

4 ways newsrooms shine the spotlight on company stars

From health care to aerospace, the people behind the scenes make for promising stories. Here’s how four organizations feature their internal experts and leaders.



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VISUAL & VIDEO COMMUNICATIONS

Tips for pricing corporate video work

Whether your are producing your own content or outsourcing your efforts, it helps to know the true price of a video. Consider these insights.


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PR DAILY AWARDS

3 reasons you should enter PR Daily’s 2019 Media Relations Awards

Show off your expertise by March 8 and save $50 per entry.


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MARKETING

Report: Gen Z wants companies to take a stand, but risks loom large

A new study suggests brand managers should be judicious about weighing in on hot topics. Consumers want brands to align with their values—yet might abandon those that misstep.


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PR DAILY AWARDS

There’s still time to enter PR Daily’s 2019 Digital Marketing & Social Media Awards

You have more than 30 categories to choose from. Don’t miss the final deadline on March 1.



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VISUAL & VIDEO COMMUNICATIONS

5 ways in-house video can boost your PR efforts

You don’t have to have a lot of fancy equipment to reap the benefits of a robust video production program. Here are some tips on how to make your own video content.


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PR

Sorry, but we’re apologizing too much

Step on somebody’s toes? By all means, say you’re sorry. But are we expressing regret too often for minor transgressions?


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SOCIAL MEDIA

Why senior social media leaders should apply to this exclusive membership organization

The Social Media Leadership Council is your ticket to unlimited training, research and networking for your team.


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CRISIS COMMUNICATIONS

Payless shuttering 2,500 stores as it declares bankruptcy—again

The chain’s recently installed chief restructuring officer said the company ‘emerged from its prior reorganization ill-equipped to survive in today’s retail environment.’



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SOCIAL MEDIA

Infographic: Tips for reaching your target audience on Facebook

The social media juggernaut offers incredible opportunities for reaching targeted audiences, but you must be strategic. Here’s how to ensure your ads are seen by the right people.


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PR

Interviewing for a PR job? Prepare for these 5 common questions

You probably won’t be asked about your spirit animal nor which ice cream flavor you’d be. Instead, think about how to answer these interview staples—and do ample research.


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PR

Why you don’t need a bigger training budget

See how even the smallest comms teams are getting robust training without breaking the bank.


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