Good morning, Marketer, and where are you on the hunt for marketing gold?

In his recent talk at The MarTech Conference (registration is free), Third Door Media’s Marc Sirkin took us deep into the mine at virtual events. Here are some shiny nuggets from what he had to say.

The bottom line: virtual events are rich with data. But it takes a solid game plan to cash in.

Chris Wood,
Editor

How to mine data from online events

Third Door Media’s Marc Sirkin shows how online events can yield valuable data to boost marketing and drive sales.

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What is a digital events platform and how can it help you?

Digital events platforms let marketers and organizers to plan, deliver and measure the results of digital events either live or on-demand.

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FuboTV reports big ad gains from Unified ID 2.0

The streamer is the first CTV partner for open-source Unified ID 2.0, and uses it through The Trade Desk for programmatic ads.

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Webinar today! 12 ways to boost cross-channel sales in Q4

Save your spot and walk away with 12 easy tactics you can use NOW to boost Q4 sales.

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Webinar Tomorrow: If the Customer is Always Right, Your Technology Should be Too

Join our expert panel to discuss the state of customer experiences and the advertising and marketing technologies that influence your ability to meet customer expectations.

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Why event technology is critical to marketing success

In a world of remote-first experiences, marketers would be wise to integrate event technology into their stacks.

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Will in-person events continue to be impacted as COVID constantly reinvents itself?

With COVID seemingly never more transmissible, are marketers becoming more hesitant about attending live events? Take our quick survey.

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The CMO’s Formula To 3x Your Digital Marketing Campaign Results

Discover the 5 best practices for CMOs and other marketing leaders to adapt to the changing digital landscape.

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CTV overtakes mobile for global ad impressions

A global study by advertising platform Innovid shows CTV leading mobile for the first time in video ad impressions.

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Explore the fall season of MarTech... now available!

More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here!

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