Hi John,
Less than 1 in 5 US consumers always accept cookies when given the choice, according to an EMARKETER survey. The future of third-party cookies in Chrome is more uncertain than ever.
Download our analyst report, “Chrome’s New Path for Privacy,” for in-depth analysis into what Google’s consent-based model will mean for your data strategy. You will learn: - How consumers’ sentiment around cookies will impact targeting and measurement
- Why it’s essential to still pursue cookieless solutions like Privacy Sandbox
- How advertisers should react to Google’s decision
|
|
|
Sincerely, EMARKETER Editors
This EMARKETER analyst report is made possible by OneTrust. |
|
|