The many LinkedIn posts about SEO’s death have been greatly exaggerated. That was one of the key takeaways from day one of Brighton SEO’s annual gathering of search experts.
The conclusion was not that any one factor (say, GenAI, or TikTok) has single-handedly ‘upended’ search as we know it. Rather, the reality of what it means to optimise for search now is much more nuanced – and interesting – than that. Here’s why, and how to go about it.
TikTok has announced a dedicated ad offering for automotive: Automotive Ads. We ask what this means for the platform’s broader ambitions and its role across the funnel?
Though TikTok and cars may seem like an odd combination. According to TikTok, 37% of its users are in the market for a new or used vehicle. Automotive ads is their tailored solution to target those users, driving more efficient engagement and conversions. However, with the car-buying journey as lengthy and complex as marketers know it to be, how significant a role can TikTok play in this type of major purchase?
We spoke to two experts on the car buying journey, Jonny Atter, Director, Insights at Battenhall and Patrick Fuller, Head of Automotive Insight at Sophus3 – to get their take on what marketers need to know.
In a world of uncertainty and constant change, the ability to be agile and innovative is fundamental for businesses to survive online. This guide offers practical advice on how to apply agile principles to marketing, ecommerce and to your innovation efforts.
Focused on the latest innovations within digital technologies, marketing and ecommerce, Digital Shift delivers actionable insights on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
