How to Optimize Your Video Ad Monetization Strategy

Alleviate tech gaps that arise from channel-specific implementations - Hi John,

As global publishers embrace digital video as a premium ad vehicle, they are discovering that monetizing video inventory requires strategies, capabilities and practices that are different from what they’ve become accustomed to with traditional display.

There’s a unique opportunity for publishers to embrace new tactics to optimize their cross-platform inventory. For instance, consumers worldwide are spending over an hour each day this year with digital video on mobile devices, according to Zenith.

Join Jonas Olsen, vice president of video at PubMatic, for this live Tech-Talk Webinar, where he will share how publisher programmatic strategies can drive video ad monetization.

Register here for “The Future Is Video: Optimize Your Video Ad Monetization Strategy,” presented by PubMatic, and learn:

What is driving the global cross-platform video opportunity? How has header bidding changed the video landscape and what are the keys to video bidding success? How will audience and identity capabilities impact the future of video? What should publishers consider when choosing a video demand partner? Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today. This live webinar will take place on Tuesday, March 10 at 2:00 PM ET.

This Tech-Talk Webinar is sponsored content presented by PubMatic.

Sincerely,
eMarketer Editors

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