Happy Wednesday!

Today we have Chris Feo, CRO of Tapad, highlighting how brands can solve for the attribution challenges presented by the fast-growing podcast medium.

He writes: Platforms and brands can use identity resolution to declutter their data, leaving them with only the data they want in order to make connections between devices used for podcasting and other devices associated with the same individual and household.

Also Michael Balyasny, Founder & CEO of Attendify, takes a look at COVID-19’s indelible mark on the events industry and its forward-looking evolution.

“How can your event stand out and draw in high registration numbers? The only way to differentiate is by raising the bar for the quality of your content, networking experience and every other facet of your event,” says Michael.

Benchmarking Survey 2020

We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19.

Please complete this quick survey and see how you compare with others in the industry.

Your answers will be treated confidentially.