FROM THE ARCHIVES

9 expert tips for writing press release headlines

Grabbing a reporter’s attention can all come down to your subject line. Here’s what PR veterans suggest should guide your efforts to be pithy and exhaustive at the same time.

CONTENT MARKETING

LinkedIn embraces video with livestreaming tool

‘LinkedIn Live’ is currently only available to select users in the United States. The platform faces competition from Facebook, Twitter and more, but the video offering can boost content efforts.

CRISIS COMMUNICATIONS

30 jobs in the PR and marketing world

Need a reminder why you have ‘heart eyes’ for your communications career? These might help refresh your memory. Plus, check out our list of current job openings.

CRISIS COMMUNICATIONS

How to prepare for—and respond to—a leader leaving

Hear from experts on how to steady the ship in the aftermath of a prominent exec exit.

CONFERENCE ALERT

Why ESPN is rethinking its PR content

See what communications manager Molly Mita has to say about the future of the business, then join her in New York City for this can’t-miss conference.

PR DAILY AWARDS

Show off your media relations efforts

We want to see how you’ve successfully landed placements in magazines, digital publications and more. Enter PR Daily’s 2019 Media Relations Awards. Save $50 when you enter by the early-bird deadline on March 8.

CRISIS COMMUNICATIONS

Apple and Google mum amid outrage over Saudi wife-tracking app

The application is available through the tech giants’ marketplaces, and social media users are lambasting the companies for their involvement—and tacit condoning of women’s oppression.

CRISIS COMMUNICATIONS

3 crisis scenarios your organization might not be prepared to address

Ensure you’re prepared for new risks with help from the experts at this conference—and save $200 through Feb. 15.

CRISIS COMMUNICATIONS

Virginia governor’s scandal offers lessons in crisis comms and planning

A yearbook photo dating back 35 years has the state’s top official on the hot seat. As old deeds and behaviors come under new scrutiny, executives and communicators should prepare.

WRITING & EDITING

Quiz: What are the errors in these sentences?

PR pros must stay sharp on their grammar and AP style to avoid irking journalist partners. Can you spot all the mistakes?

PR DAILY AWARDS

3 reasons you should enter PR Daily’s 2019 Media Relations Awards

Show off your expertise by March 8 and save $50 per entry.

HOLIDAY PR

KFC, Hooters, White Castle, Dunkin’ and more offer Valentine’s Day romance

Certain marketing managers have jumped at the chance to promote their brands and grab online chatter with untraditional offerings for the holiday of love.

PR

6 tips for brand managers shutting down a product or business

When winding down operations and saying goodbye to customers, PR can help smooth the transition and communicate important messages. Consider these insights.

MARKETING

Infographic: Why mobile is essential for marketers

Smartphones and other devices are where your audiences spend a large chunk of their time. This guide shares why brand managers should be focusing their efforts on these gadgets.