DAILY SCOOP

Velveeta’s quirky marketing tactics, stats on Reel engagement and crisis fatigue

Plus: Save the Choco Taco!

MEDIA RELATIONS

The art of the podcast pitch

Pitching a podcast isn't like pitching traditional media. 

SOCIAL MEDIA

What matters on social media for the Hispanic community

Tips for reaching this growing market.

EMPLOYEE ENGAGEMENT

Tips for change communications during mergers and acquisitions

LumApps tip sheet offers best practices around change communications during the M&A process.

SOCIAL MEDIA

5 ways to turn employees into social media advocates

Employees can be a secret weapon in your social media marketing.

DAILY SCOOP

Kylie and Kim scold Instagram and GE rebrand reax

Plus: Snapchat expands to desktop.

SOCIAL MEDIA

Infographic: How to design a tactical content marketing plan for LinkedIn

Consult this infographic to figure out when, where and how much time to spend on each LinkedIn feature.

LEADERSHIP COMMUNICATIONS

4 ways to channel authenticity into organizational growth

Real authenticity can transform a business.

COMPANY CULTURE

How to develop soft skills in a multigenerational workforce

We can do better.

DAILY SCOOP

TikTokers explain Jan. 6 and social networking app is only open to college students (again)

Plus: LinkedIn introduces carousel posts

MEDIA RELATIONS

This is the fastest way to annoy a journalist with your email pitch

Just say no to read receipts.

EMPLOYEE ENGAGEMENT

How to craft the perfect employee newsletter

Interactive webinar from Workshop will offer tips and tricks to create an engaging newsletter for a dispersed workforce.

COMPANY CULTURE

How to reset culture to retain employees and meet the new world of work

The pandemic changed how organizations do business, encouraging employees to demand — and get — more from companies than ever before, from pay and benefits to culture.

RAGAN AWARDS

How PR helped sell more almonds in Mexico

The Almond Board of California used Instagram and influencers to reach consumers. It won first place in the "Campaigns: Social Media Campaign" category of Ragan’s 2021 Media Relations Awards.