PITCHING

Tips for targeting trade publications with your pitch

For many campaigns, getting covered by media outlets that speak to other industry insiders can offer big dividends. Here’s how to win over these gatekeepers.

CRISIS COMMUNICATIONS

Tesla responds to viral video of exploding car with video of its own

The company insists its electric cars are 10 times less likely to catch fire than other automobiles, but it might have trouble convincing customers. CEO Elon Musk’s antics might not be helping.

VISUAL & VIDEO COMMUNICATIONS

5 guidelines for exceptional livestreaming

Get creative with your content, prioritize relevant, helpful pieces, and make sure that Wi-Fi signal is strong before mashing ‘record.’

FROM THE ARCHIVES

3 approaches to revamping your content strategy

How are you growing your craft? Test your skills and reenergize your team by giving yourself ambitious content goals.

WEBINAR ALERT

Why you should be excited about the new AP Stylebook guidelines

Hear directly from a leading Associated Press editor how these changes will benefit writers.

MARKETING

Converse debuts transgender-themed sneakers in ‘Pride Collection’

The footwear brand has been reaping praise for its marketing move that embraces diversity and inclusion. Adult sizes of the shoes are already sold out.

PR DAILY AWARDS

Share your diversity, environmental or public health initiative

Enter PR Daily’s 2019 Corporate Social Responsibility Awards. Complete your entry by the extended deadline on May 1.

VISUAL & VIDEO COMMUNICATIONS

Tips for developing your online video strategy

Content creators might be hesitant to invest in video creation, but it has never been easier to start developing high-quality videos. Here are ways to jump-start your efforts.

CONTENT MARKETING

Infographic: 10 ideas for stellar marketing videos

You know you should be creating videos and tapping into online audiences with engaging clips, but you might not know where to start. Consider these approaches to get things rolling.

BRAND JOURNALISM

Quiz: Are you stuck in a communications rut?

See how Ragan Consulting Group can help your organization transform the way it reaches audiences.

CRISIS COMMUNICATIONS

Boeing’s Dreamliner attracts scrutiny after damaging workplace report

While still trying to tamp down the crisis around the global grounding of its 737 Max, it faces new allegations of lax standards on another product line—and the stifling of whistleblowers.

CONTENT MARKETING

10 distribution blunders that kill your content

You’ve devoted time, effort—and quite a lot of absolute brilliance, if you do say so yourself—but that blog post or infographic just keels over due to lack of interest. Here’s how to fix that.

EXECUTIVE COMMUNICATION

7 elements of a persuasive, memorable presentation

Open with one big idea, use visual aids to crystallize crucial information, and close with a strong call to action.

CRISIS COMMUNICATIONS

3 crisis scenarios your organization might not be prepared to address

Ensure you’re prepared for new risks with help from the experts at this conference—and save $200 through Feb. 15.