John,
If you only see numbers, data blinds you. But if you can see through the numbers to the humans on the other side, data empowers the marketer.
To find conversion lift opportunities by shifting your team to this customer-first mindset, join Flint McGlaughlin at 1:00 p.m. EDT TODAY for How to Predict Your Customer's Next Move: 7 steps to building a customer theory (no squeeze page or form fill required, just click the link and join).
Developing a robust customer theory goes beyond gathering a list of data about your customers. It represents a holistic understanding of who they are so you can more accurately predict their behavior in the marketplace.
Flint McGlaughlin, CEO and Managing Director, MECLABS Institute (parent organization of MarketingExperiments), will share a systematic way for
you to pull all the insights from your current data and marketing team to create customer-first marketing that resonates with your customers and increases the probability of conversion.
If you can’t make it at 1:00 p.m. Eastern time today, just click this link to watch the video replay, which will be available instantly once the session is over.
If you would like your landing pages or other marketing considered for live optimization – on-the-spot analysis by Flint sharing how to improve conversion during the session with the audience – just reply to this email and send us your landing page, print ad, email, etc.
Here’s to a robust customer theory,
Daniel Burstein
Senior Director, Content & Marketing
MarketingExperiments and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help.
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