Search marketing

How to influence Google’s AI Overviews

Don’t leave your brand’s narrative to chance. See how to influence Google’s AI-generated search results.

Search marketing

Google is exploring ads in new AI Mode

Ads could come to Google's conversational search experience, but some advertisers are skeptical about performance.

B2B marketing

Finding the sweet spot between relevance and discovery in B2B lead nurturing

Too familiar? Too unfamiliar? How to do lead nurturing that blends relevance and discovery to drive action.

MarTech webinar

Managing complex marketing campaigns

This session covers best practices for planning, executing, and measuring campaigns, with an emphasis on collaboration.

B2B marketing

A pair of lead gen providers have disappeared from LinkedIn

Two sales engagement platforms are gone from LinkedIn. Updated with comments from Apollo.io and G2.

Content marketing

The 3 pillars of real thought leadership

Real thought leaders don’t chase engagement — they create value. Here’s how to create content that actually matters.

Email marketing

Why email is still a powerhouse

Email remains a top-performing channel for first-party data, identity resolution, and omnichannel engagement— delivering an average $36 ROI for every $1 spent. Learn how to maximize email’s impact.

B2B marketing

Why the MQL model is failing B2B marketing and what to use instead

MQLs mislead marketing, misalign sales and fail to drive revenue. Here's why GTM teams must move to causal AI and revenue-centric metrics.

Free online event

Your next big marketing breakthrough? It’s closer than you think.

Conversations that challenge. Ideas that excite. Strategies that stick. Join the MarTech movement, online March 25-26.

See the agenda

What else we're reading

• Publishers’ AI apocalypse now is here.
• Will digital marketing be recession-proof?
• Are we all tired of AI?
• Someone had a case of the Mondays.
• That feeling when your vendor cuts a feature you love to use
• Should your CDP be used to support operational use cases?

MarTech research

• NEW! The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors.
• NEW! Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms.
• NEW! Check out our MarTech Intelligence Report on Call Analytics & Conversation Intelligence Platforms, featuring profiles of 11 vendors.
• NEW! MarTech’s new buyers guide for identity resolution includes profiles of 11 identity resolution platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

What they're saying

• “Striking the right balance between familiar content and fresh insights can make or break your B2B lead nurturing strategy. Lean too far into what prospects already know, and you risk boring them. Introduce too much new information, and you may overwhelm them.” – Stephanie Miller in Finding the sweet spot between relevance and discovery in B2B lead nurturing. 
• “By following SEO best practices, crafting authoritative and in-depth content, and optimizing your digital assets to align with consumer needs, you can boost your brand’s chances of getting featured and cited in AI Overviews.” – Jennifer Brussow in How to influence Google’s AI Overviews. 

From Search Engine Land

• AI search engines often make up citations and answers: Study
• As AI scraping surges, AI search traffic fails to follow: Report
• Google Ads expands PMax negative keyword limits
• Google expands Message asset to Performance Max
• SEO isn’t just 10 blue links anymore