Hi John, Google’s shift to a consent-based model could lead to a significant reduction in cookie-reliant traffic. Download EMARKETER's latest analyst report "Chrome’s New Path for Privacy: A Consent-Based Model Means De Facto Cookie Deprecation" to learn what you need to know.
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About this Report: This EMARKETER analyst report provides several charts and guidance for advertisers, highlighting the continued importance of cookieless strategies and ideas for future-proofing your data and targeting practices.
Sincerely, EMARKETER Editors
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