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Top stories for 04.24.18

Crisis Communications
8 steps to take before your CEO goes on camera
8 steps to take before your CEO goes on camera'

A TV interview can be disastrous if your spokesperson isn’t prepared. This PR pro walks you through the steps to take to avoid catastrophe.

Facebook, YouTube share how they remove offensive posts Social Media
Facebook, YouTube share how they remove offensive posts
The social platforms have faced increased scrutiny over bad actors on their sites. Now they’re stepping up their efforts. Will they win users’ trust?
 
 
6 unconventional ways communicators can fuel creativity The PR Industry
6 unconventional ways communicators can fuel creativity
If your weary mind needs a jumpstart, try repairing something around the house or hitting up trivia night. For a real shot of inspiration, ask a group of kids for ideas.
 
 
40 neutral and non-neutral alternatives to ‘said’ Writing & Editing
40 neutral and non-neutral alternatives to ‘said’
Journalists and PR pros should avoid substitutions that imply bias or are subjective statements. Here are some options that fit the bill—and others to avoid.
 
 
These communicators took video production into their own hands—and so can you Conference Alert
These communicators took video production into their own hands—and so can you
See how POPSUGAR, GoDaddy and Microsoft are creating engaging videos that don’t break the bank.
 
 
13 inspiring Shakespeare quotes for communicators PR Lifestyle
13 inspiring Shakespeare quotes for communicators
‘Love all, trust a few, do wrong to none’ is a good place for PR pros, marketers and other linguists to start.
 
 
Last call for Digital PR & Social Media Awards submissions Awards
Last call for Digital PR & Social Media Awards submissions
PR Daily’s 2018 Digital PR & Social Media Awards is closing soon. April 25 is the last day to enter this program. Don’t miss out on this chance to be recognized for your work.
 
 
Infographic: 6 trends shaping the digital advertising industry Marketing
Infographic: 6 trends shaping the digital advertising industry
The digital landscape has experienced tremendous growth and brand managers are looking to capitalize. Consider these insights when developing your marketing strategy.
 
 
5 rules for soliciting feedback on social media Social Media
5 rules for soliciting feedback on social media
While useful for distributing content, social media is also an opportunity to learn more about your audience. Here’s how to listen for what consumers are saying.
 
 
3 reasons numbers are NOT a PR pro’s enemy Virtual Summit Alert
3 reasons numbers are NOT a PR pro’s enemy
Get the PR measurement skills you need for success with advice from experts during this can’t-miss virtual summit.
 
 
Why the word ‘significant’ is anything but Writing & Editing
Why the word ‘significant’ is anything but
The overused modifier is clogging up your copy without adding much value for the reader. Try these alternatives to this hackneyed term.
 
 
Here’s the one crucial thing you must do before you write Writing & Editing
Here’s the one crucial thing you must do before you write
It’s not sharpening your pencils, nor changing the typewriter ribbon, nor even cleaning pretzel crumbs off your keyboard. Hint: It could involve taking a walk or, possibly, grooming Fido.
 
 

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