APRIL 11, 2018

Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday April 11. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

It’s an automotive marketing bi-fecta: reaching both Millennials and their Baby Boomer parents. Here’s how.

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Wards 10 Best Interiors nominees color our world with, among other hues, green, orange, red and navy.

Full article

In a WardsAuto Q&A, top executives from CDK describe how and why the company’s heralded Fortellis open platform came into being.

Full article

With car sales down, Chevy is revitalizing its lineup – and tells 2,900 dealers about it in Las Vegas.

Full article

Manage compliance with confidence with the new 2018 Dealertrack Compliance Guide
It’s the industry’s unrivaled reference on all things F&I Compliance, including:
• New federal laws and regulations
• How to avoid issues with the CFPB and FTC
• Recommended practices for data safeguards and identity theft protection
• Compliance management tips
Order your copy today or register for immediate access to a digital copy now.

A free WardsAuto webinar with Drive Motors tomorrow will tell how to increase F&I profits in the transparency economy. The event is at 2 p.m. (ET) 11 a.m. (PT). Register here. See you then.

Full article

That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com.

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...

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