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DAILY SCOOP
Backlash to First Lady’s speech, an apology from a Florida editor and verifying companies’ ESG claims
Also: A new scam threatens the reputations of restaurants across the country.
PR
There’s a big gap in how PR leaders, employees rate leadership performance
And other findings from The Plank Center for Leadership in Public Relations’ biennial Leadership Report Card.
How overseas brands can reach Chinese youth audiences
Reaching this market is becoming more and more important.
WRITING & EDITING
What you need to know about AP Stylebook’s updates on inclusive storytelling
The AP Stylebook 2022 includes a new chapter on inclusive storytelling that starts with acknowledging your unconscious bias.
Uber scandal, Google employees want data protections and how marketers spend their ad money
Also: New York City’s sanitation department uses Sarah McLachlan to beg for help.
COMPANY CULTURE
What students wish communications internship supervisors knew
Remember: relationship are everything.
EXTERNAL COMMUNICATIONS
How to improve your ESG storytelling without greenwashing
Just about everyone cares about your environmental, social and governance work — and they can tell when it’s honest
PR DAILY AWARDS
Announcing Ragan’s Communicators of the Year & Rising Star honorees
Congratulations to our talented honorees.
Apology over political donations, an interview with a Fortnite architect and the use of TikTok grows
Also: Mercedes' F1 team finds the winning formula to a viral TikTok: a cute dog.
RAGAN AWARDS
How a Dr. Fauci baseball card broke records hijacked the news
PR agency 5W pitched the limited-run card to a wide field of media outlets, selling more than 50,000 cards in 24 hours. It won the "Media Relations Strategy: Newsjacking" category of Ragan’s 2021 Media Relations Awards.
Personal branding with NBC reporter Steve Kornacki
His brand is expanding more each day.
Americans want companies to support abortion rights, Grubhub and Amazon join forces, and Subway’s new sandwiches
Also: Aldi USA joins TikTok.
CORPORATE SOCIAL RESPONSIBILITY
Business for good is good for business: the evolution of CSR to ESG
Now, more than ever, your social impact strategy plays a critical role in driving employee engagement and protecting brand reputation.
A DAY IN THE LIFE
‘Be your best self,’ says PRSA Chair Felicia Blow
We caught up with Blow to get her take on the current work of a PR pro and how she sets herself and her team up for success every day.
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