Higher education is under pressure to both increase and diversify enrollment, manage costs, and maintain growth — all while competing for a declining number of traditional-age students. How well do you understand the tech-savvy, career-driven, and money-conscious Gen Zers that have arrived on campus? To ensure long-term sustainability and profitability, it is critical that institutions have the knowledge and resources to adapt to this diverse cohort.
The Chronicle’s report, The New Generation of Students, explores the mindset and motivations of Generation Z and offers adaptable strategies for creating an effective educational experience.
