Following the recent election, a survey by Realtor.com indicates a shift in home buying trends, with Gen Z, Republicans and men showing increased interest in purchasing homes. About 22% of respondents from Gen Z, 18% of Republicans and 18% of men are more likely to buy a home post-election, compared to lower percentages among women, Democrats and baby boomers. This interest is driven by optimism about economic improvements and anticipated favorable housing policies.

If you've noticed one of your agents spinning their wheels without making any progress, it might be time to intervene.

Targeted outreach is highlighted as a crucial strategy for ensuring PR coverage reaches the right audience, writes Propeller Group's Louise Watson. By accurately targeting decision-makers, potential clients and key stakeholders through multiple channels, businesses can increase visibility and engagement. "PR is often the starting point for shaping a brand’s reputation and generating awareness, but its potential doesn’t stop there," Watson adds.

Seth Matlins emphasizes the importance of considering emotional context in marketing, noting that marketers often focus too narrowly on brand safety and consumer journeys, neglecting how people feel about themselves and the world. Matlins urges a shift toward human-centric marketing that acknowledges the stress, anxiety and loneliness many people experience.

Brands created memorable social media moments this year, leveraging platforms from Instagram to Fortnite. Highlights include Calvin Klein's campaign with actor Jeremy Allen White, Adidas' virtual tracksuits on Fortnite and Bud Light's collaboration with comedian Shane Gillis.

More buyers favor wood floors because of the myriad options in style, color and species.

A four-bedroom former carriage house in Cincinnati's East Walnut Hills has been listed for $2.25 million. The listing agent is Gail Coughlin of Coldwell Banker.

There is evidence that the gap between public and private real estate valuations is narrowing. A smaller gap could help to fuel transaction activity in 2025, particularly if the economy manages to reach a soft landing, according to a Nareit report.

As the year comes to a close, it's a perfect time to reflect on your achievements and challenges, writes executive coach Joel Garfinkle, who suggests celebrating your accomplishments by documenting key wins and their impacts, which can be helpful for future performance reviews. Reflecting on your growth helps set meaningful goals for the upcoming year, ensuring you start with a clear vision and renewed motivation, Garfinkle writes.

Work has commenced on a $15-plus million project to convert the historic Casa Del Rey Apartments in Pontiac, Mich., into affordable housing. The work involves restoring the Moorish-style building to its original appearance.

The Federal Reserve is expected to cut interest rates this week, marking the third consecutive reduction. However, further cuts in 2025 are uncertain as the economy remains strong. Fed officials are debating the neutral interest rate and potential policy changes under President-elect Donald Trump, which could impact inflation and the labor market.