Conclusions Precede Decisions: Two case studies that teach the most effective way to amplify conversion
Data is about working backward through a customer’s behavioral traces into their decisions. These decisions are based on conclusions customers make from observation sets that we, as marketers, present to them. Watch the video to learn how to improve the content and presentation of an observation set to get better conversion results.
How to run a new client kickoff meeting: 11 steps (via MarketingSherpa)
Copywriter Anna Bolton shares insights into how to run a new client kickoff meeting. Even if this isn’t normally your responsibility, helping out to get this fundamental communication opportunity right can have huge dividends for goals you are probably trying to achieve — more word-of-mouth marketing, better brand building and higher customer retention.
Stop Thinking Logically – and Start Thinking Like Your Customers (via Target Marketing)
Anxiety and friction are two factors that decrease customers’ likelihood to purchase your product that have nothing to do with a cold calculus of benefits and dollars and cents. Consider the customer mindset, and you’re likely to find some clarity.
A Quick Look at Key Takeaways from 73 Valid Marketing Experiments
The Marketing Swipe File Bundle features before and after examples from subscription, ecommerce, and lead gen experiments with a clear, to-the-point synopsis of each test.
Download today and read through at your own speed to get directly to the meat of each test.
Be on the lookout for these upcoming topics from the MarketingExperiments family (including MECLABS and MarketingSherpa):
Everything is Marketing Research (including this article)
Digital Marketing: Six specific examples of incentives that worked
The Call-To-Action: Six quick checklists to help the busy marketer improve conversion rate
Get to Yes: Three conversion lessons learned from FBI hostage negotiation
and more ...
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