Feb 04, 2025

Some days, you want insight into marketing approaches, and some days, you just want to learn how to do something. Whichever kind of day today is, we have what you need.

First, does your martech stack consist of solutions to current problems, or solutions in search of a problem? Gene De Libero explains the difference and how to cut down on martech sprawl.

Next, we have not one but two how to’s:

Want to see what DeepSeek can do? Here are instructions on how to run it locally on your computer.
Speaking of AI, it’s time to make it work for you. So, here is how to optimize your content for AI search and agents.

Best of all, you don’t need to be a tech genius for either of these. Even I was able to follow along,

Constantine von Hoffman
Managing Editor

Financial firms innovate with AI to boost efficiency in 2024. - Adobe Experience Cloud

Marketing technology

The hidden costs of martech sprawl and how to overcome them

Martech sprawl is real: too many tools, too little impact. Cut through the noise and invest in martech that truly moves the needle.

Marketing artificial intelligence (AI)

How to run DeepSeek locally on your computer

Want private, high-performance AI on your machine? Learn how to install, optimize and run DeepSeek R1 models locally with this guide.

Marketing technology

How to optimize your content for AI search and agents

Why-AI-today-is-really-just-‘artificial-human-intelligence

To be visible, optimize your site with clean HTML, metadata, fast responses and bot-friendly configurations.

Marketing technology

Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats

Marketers can now be triple threats with data, creative and optimization power.

MarTech buyer's guide

The essential guide to identity resolution platforms

Guide-to-Identity-Resolutions-Platforms-Get-your-copy

Unlock the power of accurate, scalable, and privacy-compliant customer profiles. Download our comprehensive guide to learn how identity resolution platforms can enhance personalization, improve campaign ROI, and future-proof your marketing strategies.

Marketing artificial intelligence (AI)

What else we're reading

Good reads and conversations to help good marketers get better.

3 questions to ask before launching a new AI tool
Social media users discuss the efficacy of social media ads on a social media platform
Should this B2B SaaS marketer challenge their VP on KPIs?
10 things you hear from founders with a product marketing problem.
HubSpot’s SVP Marketing weighs in on the drop in blog traffic.
Do Meta’s moves mean brand safety is out of vogue?

MarTech research

Surveys and research reports to make you a more-informed marketer

NEW! The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors.
NEW! Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms.
Take a few minutes to answer the 2025 State of Your Stack Survey. Share with the community where your martech is headed in the next 18 to 24 months.

What they're saying

“Tool sprawl creates organizational drag. Every new solution demands attention, training and maintenance. MOps teams spend more time connecting systems than using them. Data fragments across platforms. Simple tasks require complex workflows spanning multiple tools. Your best people become technology traffic cops instead of growth drivers (and they hate it).” Gene De Libero in The hidden costs of martech sprawl and how to overcome them.
“The old world of blocking all bots is gone. You want AI agents and crawlers to see your content and navigate your sites. Optimize now and stay ahead of the AI revolution.” Jed White in How to optimize your content for AI search and agents.