Digital transformation

How to safeguard your brand during a digital transformation

Digital transformation shouldn't sacrifice consumer trust. Grow your brand through AI and other tools while safeguarding your reputation.

Marketing technology

Unleashing AI in martech: A guide to cross-functional collaboration

Here’s how cross-functional teams can work together to overcome data silos and build robust AI models that drive martech success.

B2B marketing

LinkedIn expands video ads, AI tools for B2B marketers

Company says it's a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features.

Customer experience

The autonomous marketing revolution: Navigating the new frontier of brand engagement

Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here's what that means for your business.

MarTech webinar

Building customer trust and loyalty

Discover the key to fostering long-lasting relationships with your customers. Join this webinar and learn how to navigate the complexities of the privacy landscape while creating a seamless, trust-inspiring customer experience.

Marketing privacy

IAB Tech Lab releases Data Deletion Request Framework

The framework establishes a mechanism for data deletion requests that complies with privacy laws in the US, EU and Canada.

HubSpot

HubSpot’s May 2024 updates: Advanced email metrics, custom invoices and more

Streamline approval processes, personalize navigation and improve goal tracking with May's updates.

MarTech intelligence reports

How AI is transforming email marketing

Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource.

Customer experience

How to protect customer trust when using AI

With AI everywhere, suspicion is on the rise. A company’s reputation plays an increasingly important role, so how do you avoid damaging it?

Online survey

Calling all martech stack managers

Are you happy with your current martech stack? Take our quick survey to help the marketing community learn more about how businesses manage and maintain their stacks.

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From Search Engine Land

• Google sued by publishers over alleged pirate textbook promotion
• Google Ads inviting some advertisers to join Advisors Community
• Google must face $17 billion UK ad tech lawsuit
• OpenAI’s growing list of partnerships
• Survey: 54% of people look through more search results vs. 5 years ago